UK Consumer Insights 2009: Asda – Homewares – Aarkstore Enterprise

UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.
 
 
Table of Contents : 
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Asda share of shoppers 7
- Asda share of shoppers by demographics 8
- Asda share of shoppers by television region 9
- Asda share of shoppers by household characteristics 10
- Asda share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Asda conversion of visitors to main users 13
- Asda conversion of visitors to main users by demographics and region 14
- Asda conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Asda non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Asda profile of shoppers by demographics 19
- Asda profile of shoppers by television region 20
- Asda profile of shoppers by household characteristics 21
- Asda profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Asda loyalty of main users 24
- Asda loyalty of main users by demographics and region 25
- Asda loyalty of main users by household characteristics 26
- Asda basic drivers of loyalty and disloyalty 27
- Asda detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in homewares 30
- Cross sector competitor dynamics 31

For More Information Kindly Visit Below Link :
http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Asda-Homewares-15632.html

UK Consumer Satisfaction Index 2009: Sector Summary – Aarkstore Enterprise

In an intensely competitive retail market, keeping customers satisfied has never been more important. Retailers need to understand how they satisfy their shoppers in order to enhance their appeal and increase customer loyalty. Moreover, an insight into what drives customer satisfaction at competitors is essential to win customers from them.
 
 Scope
 
 Measures and ranks customer satisfaction for all significant retailers in the sector over six years (2004-2009).
 Includes ratings for eight performance metrics: price, range, quality, service, convenience, ambience, layout and facilities.
 Covers eight retailer sectors: clothing, DIY, electricals, food & grocery, footwear, homewares, music & video and personal care.
 
 Highlights
 
 John Lewis has retained the top spot in the 2009 Consumer Satisfaction Index. Despite its overall satisfaction score falling one point short of its record high in 2008, John Lewis maintains its considerable lead over all other retailers. The department store achieved particularly high scores in service, quality and facilities.
 
 IKEA has gained an impressive three places on its 2008 position and is now ranked second. IKEA scores highly for facilities and layout, while performing strongly on product range. The retailer has benefited from the launch of its transactional website and is making improvements to its convenience credentials.
 
 Amazon is third and is the only pureplay specialist in the top ten. Amazon provides an easy to use, well designed and innovative website, with a range of user-friendly features and a high level of customer service and flexible delivery options – reflected in its high facilities and convenience scores.
 
 Reasons to Purchase
 
 Identify the preferences of your shoppers and how successful you are in delivering on them to help you retain your customers.
 Understand the weaknesses of your competitors’ customer proposition and exploit it to your advantage.
 Independently track how strategies and management policy are affecting or influencing customer satisfaction.

For more information, kindly visit :
http://www.aarkstore.com/reports/UK-Consumer-Satisfaction-Index-2009-Sector-Summary-15043.html

Relatede Reports:

 UK Consumer Satisfaction Index 2009; Personal Care
 UK Consumer Insights 2008: Boots – Personal Care
 UK Consumer Insights 2008: Superdrug – Personal Care
 UK Consumer Satisfaction Index 2009 Music & Video
 UK Consumer Satisfaction Index 2009: Homewares
 UK Consumer Satisfaction Index 2009: Food & Grocery
 UK Consumer Satisfaction Index 2009 Electricals
 UK Consumer Satisfaction Index 2009 – DIY
UK Consumer Satisfaction Index 2009; Personal Care

Retail Futures: UK Composite Q1 2009 – Aarkstore Enterprise

Retail Futures is a unique forecasting tool providing dynamic, accurate forecasts of market demand and price pressures – with full explanation of assumptions made – every three months. Seven sectors forecasts are available (Clothing & Footwear, DIY & Gardening, Electricals, Furniture & Floorcoverings, Food & Grocery, Health & Beauty and Homewares) and a Sector Summary forecast.

Reasons to Purchase

This unique tool takes account of the latest retail events. It tracks short term changes in retail and quantifies their impact on category sales.

The reliable and accurate data exposes opportunities for growth and is a key operational planning tool to aid tactical and strategic decision-making.

It allows you to benchmark performance with confidence and set effective targets to help maximise performance.

For more information, kindly visit :
http://www.aarkstore.com/reports/Retail-Futures-UK-Composite-Q1-2009-15017.html

Retail Futures: UK Clothing & Footwear Q2 2009 – Aarkstore Enterprise

Retail Futures is a unique forecasting tool providing dynamic, accurate forecasts of market demand and price pressures – with full explanation of assumptions made – every three months. Seven sectors forecasts are available (Clothing & Footwear, DIY & Gardening, Electricals, Furniture & Floorcoverings, Food & Grocery, Health & Beauty and Homewares) and a Sector Summary forecast.
 
 Reasons to Purchase
 
 This unique tool takes account of the latest retail events. It tracks short term changes in retail and quantifies their impact on category sales.
 The reliable and accurate data exposes opportunities for growth and is a key operational planning tool to aid tactical and strategic decision-making.
 It allows you to benchmark performance with confidence and set effective targets to help maximise performance.

For more information, visit us at:
http://www.aarkstore.com/reports/Retail-Futures-UK-Clothing-Footwear-Q2-2009-14528.html