Mobile strategies for rural India – Aarkstore Enterprise

As mobile services in Indian urban markets are reaching saturation, rural markets are becoming an important frontier for industry growth. However, due to low ARPU and the higher cost of providing services in rural areas, operators face the challenging task of serving these areas profitably. This report discusses the opportunities and challenges of rural markets, and effective strategies to serve these markets successfully.
 
 
Table of Contents : 
Executive summary
 In a nutshell
 Key messages
 Low teledensity and strong socio-economic development
 The addressable market is not huge in the short to medium term
 There are structural challenges in delivering communications services
 Profitability of the addressable market is key
 A comprehensive rural strategy framework is required
 Operators are taking various steps to address the rural market
 Ovum view
 Focus on market share, total revenues and profitability
 Explore value-added services beyond agriculture
 Explore opportunities from non-telecoms players and the government
 Leverage the deployed infrastructure for non-telecoms usage
 Rural India: opportunities and challenges
 Huge population base and low levels of teledensity
 Conducive socio-economic growth drivers
 High aspirational and utility value of a mobile phone
 Attention from non-market and non-telecoms players
 Poor state of public infrastructure
 Low literacy and media penetration
 Ineffective public policies and regulatory support
 A confusing maze of local governing bodies
 Balancing first mover advantage and financial risks
 Indian rural market segmentation
 Inflated short- to medium-term expectations
 Rural market segmentation
 Socio-economic segmentation
 Age-based segmentation
 Geography-based segmentation
 Occupation-based segmentation
 Rural strategies for success
 Framework for a successful rural market strategy
 Products and services innovation
 Availability
 Affordability
 Usability
 Motivation and capabilities
 Operational excellence
 Energy consumption
 Active infrastructure capex and opex
 Passive infrastructure capex and opex
 Sales, distribution, billing and customer-care expenses
 Engage government bodies
 Enable government initiatives and co-acquire customers
 Effect conducive policy changes
 Leverage government resources and infrastructure
 Facilitate working with local government bodies
 Engage non-profit organisations
 Enable social initiatives and co-acquire customers
 Capitalise on local knowledge and goodwill
 Leverage micro-financing efforts to drive adoption
 Partner with non-telecoms companies
 Generate new revenue opportunities
 Enhance understanding of rural needs
 Leverage existing sales and distribution networks
 Develop unconventional business models
 Share capex and opex
 Employ local entrepreneurs
 Capitalise on local knowledge and goodwill
 Reduce sales, distribution, billing and customer-care costs
 Enhance customer experience
 Indian rural strategies: case studies
 Bharti Airtel
 Coverage prioritisation
 Joint venture with Indian Farmers Fertiliser Cooperative
 Airtel Service Centres
 Communicating with rural customers
 Micro-financing initiative
 Tata Teleservices
 Sahayak service
 Multi-faceted distribution strategy
 Strategic partnerships
 Reliance Communications
 BharatNet
 Grameen VAS
 Machine-to-machine applications
 Partnership with Krishak Bharti
 Ericsson
 Expander solution
 Dynamic discount solution
 Nokia Siemens Networks
 Smart Site solution
 Broadband Village India
 Village Connection
 Alcatel-Lucent
 VillageNet
 ‘Green’ initiatives
 Nokia Life Tools
 Qualcomm’s Wireless Reach initiative

For More Information:
http://www.aarkstore.com/reports/Mobile-strategies-for-rural-India-32320.html

Wireless Middle Mile Infrastructure Backhaul Solutions – Aarkstore Enterprise

It is imperative that WiMAX service providers build and maintain their own “middle mile” infrastructure backhaul networks. This is especially true of rural areas where the incumbent telephone company has the only “middle mile” connection to the outside world. Any service provider that might pose a competitive threat to the incumbent would be wise to avoid relying on that incumbent competitor for their vital connection to an IP backbone.

In addition, any service provider vying for federal grants or loans to build new “last mile” broadband access would be wise to demonstrate to federal officials that they have constructed an independent middle mile that provides a “diverse path” or a redundant connection to the Internet for the communities to be served.

Key Findings:

Building a Last Mile broadband network without a diverse and robust Middle Mile to support it will be a waste of grant dollars. Wireless backhaul solutions such as licensed microwave and gigabit Ethernet solutions provide very cost effective alternatives to expensive fiber optic cabling (and trenching).

Wireless backhaul solutions are just as reliable as fiber optic cable

Wireless backhaul networks can be planned in a matter of days as opposed to years for fiber optic cabling

Wireless Middle Mile infrastructure may be an important priority for the BTOP

Audience:

Public sector IT directors

Incumbent telecom operators

WiMAX solution providers

Vendors for WiMAX and/or the enterprise industries

Enterprise personnel responsible for computing and communications

Investors in the WiMAX space and/or enterprise automation
 
For more information, kindly visit :
http://www.aarkstore.com/reports/Wireless-Middle-Mile-Infrastructure-Backhaul-Solutions-13895.html

RFID in Tracking & Monitoring: An In-depth Product & Service Analysis with Case Studies – Aarkstore

Process controls for manufacturing and various other industries are getting more and more complicated due to the overwhelming stream of data flowing into their system. The primary goal today in most of the leading organizations is keeping track of this data, and organizing it in a suitable fashion so that it can be utilized and used later.
 
RFID in Tracking & Monitoring: An In-depth Product & Service Analysis with Case Studies explains the technology available to support tracking both normal and hazardous environments, including Radio frequency identification (RFID), Barcodes, GPS enabled tracking, WiFi enabled Tracking and others. Nearly all aspects of tracking addressed in this report via detailed evaluation, analysis, and price comparisons.
 
The report also provides detailed company analysis (products, services, and solutions).   Case studies are to help the reader understand implementation issues and challenges.   Cost factor analysis is also provided for the various spheres of implementation for different RFID based tracking system components.   
 
This publication also evaluates the goals of some major RFID implementations with respect to tracking and monitoring applications in various parts of the world. It also contains perspectives for the future of RFID products and applications.
 
Select Report Benefits:

• Understand the types of applications possible with the current technology with special attention on scalability and ethical issues

• Identify current sectors in which RFID has been successfully employed, mainly the Public, Government, Homeland Security and Law enforcement

• Learn from an array of Case Studies to understand the implementation details, complexity and success story evaluations

• Identify RFID hardware, software, and solution vendors and related professional services companies

• Learn cost factor analysis from major components of the RFID based Tracking and Monitoring Applications

• Focus on learning from RFID success stories from some of the major implementations around the world

• Identify different spheres where RFID is currently involved in Tracking and Monitoring Applications

• Learn the current status of RFID and the future of RFID and RFID based applications

Audience:

• RFID hardware, software, and solution vendors and related professional services companies

• Managed services providers, outsourced RFID solutions and application providers, and RFID service bureau operators

• Personnel responsible for automating Supply Chain Management (SCM), Customer Relationship Management (CRM), Manufacturing Resource Planning (MRP), Enterprise Resource Planning (ERP) and other business processes

• Manufacturers and personnel responsible for management of inventory and materials, timing and control of critical resources, improve Warehouse Management Systems (WMS), and other production line automation and industrial processes

• Healthcare management personnel responsible for tracking patients, staff personnel, equipment, inventory, and other critical resources

• Retailers and personnel responsible for merchandise inventory and ordering processes, Customer Relationship Management (CRM), Merchandise tracking and fraud prevention

• Providers of value-added applications and services such as metering, telemetry, telematics, and sensor applications, inventory control and tracking such as merchandise control, asset tracking and recovery such as computing equipment monitoring, tracking parts moving through a manufacturing process, tracking goods in a supply chain, and payment systems

• Providers of RFID middleware such as the VeriSign or Oracle

• Companies interested in optimizing their RFID business process strategies

 

For more information, kindly visit :
http://www.aarkstore.com/reports/RFID-in-Tracking-Monitoring-An-In-depth-Product-Service-Analysis-with-Case-Studies-16741.html

Mobile Marketing & Advertising 2009: Challenges and Opportunities – Aarkstore Enterprise

When compared to other forms of advertising (print, Internet, TV, radio, direct mail), mobile is likely growing at a much faster rate because it is considered more cost effective, personalized, and results-driven. Mobile Marketing & Advertising 2009: Challenges and Opportunities examines the current mobile marketing and advertising market, evaluating methods companies are using to effectively leverage it as a platform to enhance brand awareness and increase sales effectiveness. The report examines the leading suppliers to the mobile marketing industry and analyzes how their products are impacting the way consumers opt-in to cell phone-delivered marketing messages and increasingly use their phones to search for, and even purchase, products and service.

This report provides forecasts and analysis on the global perspective of mobile advertising and marketing, which includes product placement in games, sponsored video, premium content and branded applications. It also provides a forecast for each different mobile type and opportunity. It not only profiles suppliers but also shows how they compare on technological prowess and customer awareness/satisfaction. Finally, the report shows strategies for the largest revenue opportunities.

The report includes:

Up-to-date consumer survey data by region

Forecast through 2014 including forecast by global region

Forecast by mobile marketing type (SMS, video, search, etc)

Case study examples of mobile marketing and advertising in practice

Exclusive supplier landscape map by technological prowess and customer awareness/satisfaction
Key Findings:

Given the exponential adoption of mobile as a communications and promotion platform, fully expects that global spending on mobile advertising and marketing initiatives will reach nearly $29 billion in 2009, a 59% increase from 2008

The greatest opportunity for marketing campaign development is likely the mobile video and downloadable applications sector, which we expect will surpass the $1 billion mark in the U.S. in 2009

Finds that premium content for mobile devices, including streaming video and downloadable applications, is growing at the fastest rate of all mobile marketing types. Not to be ignored, however, is the rising trend of consumers to use their mobile devices for accessing social networks, such as Facebook and MySpace.

Estimates the world market for mobile marketing and advertising revenues will reach nearly $50 billion by 2014, up from about $29 billion today, growing at a five-year CAGR rate of nearly 12%. Europe and North America will grow at the fastest rates, about 16% through the period, to reach $16.3 billion and $12.4 billion, respectively.

We expect 2009 to be a decisive year for mobile marketing spending as marketers worldwide move from disillusionment over their expected return from this platform to the realization that they can indeed enhance consumer brand equity via the targeted precision and customized experience that mobile affords over other media placements
Audience:

Marketing and Advertising Agencies, and Corporate Marketing Departments. Chief Marketing and Advertising Executives are determining how best to allocate their budgets for 2010 and mobile is certainly on their radar.

Mobile advertising networks. The suppliers enable different types of mobile ads to be broadcast over mobile networks, in videos, and in other mobile premium content.

Mobile search and content aggregators. Many are chasing Google but the smaller vendors offer localized search capabilities.

Cellular phone providers. They carry the millions of text messages, some of them sponsored, and are looking at ways to leverage mobile marketing campaign data for their own use.

Mobile platform developers. These suppliers create videos, games, downloadable applications for mobile that they in turn use to recruit sponsorship opportunities.

Traditional media outlets. Broadcast television stations and Internet properties are leveraging mobile to stream newscasts and other premium content.

Smartphone and PDA manufacturers. They provide the hardware that enable next-generation mobile content possible.
For more information, kindly visit :
http://www.aarkstore.com/reports/Mobile-Marketing-Advertising-2009-Challenges-and-Opportunities-18103.html