Mobile strategies for rural India – Aarkstore Enterprise

As mobile services in Indian urban markets are reaching saturation, rural markets are becoming an important frontier for industry growth. However, due to low ARPU and the higher cost of providing services in rural areas, operators face the challenging task of serving these areas profitably. This report discusses the opportunities and challenges of rural markets, and effective strategies to serve these markets successfully.
 
 
Table of Contents : 
Executive summary
 In a nutshell
 Key messages
 Low teledensity and strong socio-economic development
 The addressable market is not huge in the short to medium term
 There are structural challenges in delivering communications services
 Profitability of the addressable market is key
 A comprehensive rural strategy framework is required
 Operators are taking various steps to address the rural market
 Ovum view
 Focus on market share, total revenues and profitability
 Explore value-added services beyond agriculture
 Explore opportunities from non-telecoms players and the government
 Leverage the deployed infrastructure for non-telecoms usage
 Rural India: opportunities and challenges
 Huge population base and low levels of teledensity
 Conducive socio-economic growth drivers
 High aspirational and utility value of a mobile phone
 Attention from non-market and non-telecoms players
 Poor state of public infrastructure
 Low literacy and media penetration
 Ineffective public policies and regulatory support
 A confusing maze of local governing bodies
 Balancing first mover advantage and financial risks
 Indian rural market segmentation
 Inflated short- to medium-term expectations
 Rural market segmentation
 Socio-economic segmentation
 Age-based segmentation
 Geography-based segmentation
 Occupation-based segmentation
 Rural strategies for success
 Framework for a successful rural market strategy
 Products and services innovation
 Availability
 Affordability
 Usability
 Motivation and capabilities
 Operational excellence
 Energy consumption
 Active infrastructure capex and opex
 Passive infrastructure capex and opex
 Sales, distribution, billing and customer-care expenses
 Engage government bodies
 Enable government initiatives and co-acquire customers
 Effect conducive policy changes
 Leverage government resources and infrastructure
 Facilitate working with local government bodies
 Engage non-profit organisations
 Enable social initiatives and co-acquire customers
 Capitalise on local knowledge and goodwill
 Leverage micro-financing efforts to drive adoption
 Partner with non-telecoms companies
 Generate new revenue opportunities
 Enhance understanding of rural needs
 Leverage existing sales and distribution networks
 Develop unconventional business models
 Share capex and opex
 Employ local entrepreneurs
 Capitalise on local knowledge and goodwill
 Reduce sales, distribution, billing and customer-care costs
 Enhance customer experience
 Indian rural strategies: case studies
 Bharti Airtel
 Coverage prioritisation
 Joint venture with Indian Farmers Fertiliser Cooperative
 Airtel Service Centres
 Communicating with rural customers
 Micro-financing initiative
 Tata Teleservices
 Sahayak service
 Multi-faceted distribution strategy
 Strategic partnerships
 Reliance Communications
 BharatNet
 Grameen VAS
 Machine-to-machine applications
 Partnership with Krishak Bharti
 Ericsson
 Expander solution
 Dynamic discount solution
 Nokia Siemens Networks
 Smart Site solution
 Broadband Village India
 Village Connection
 Alcatel-Lucent
 VillageNet
 ‘Green’ initiatives
 Nokia Life Tools
 Qualcomm’s Wireless Reach initiative

For More Information:
http://www.aarkstore.com/reports/Mobile-strategies-for-rural-India-32320.html

WiMAX:The Broadband Wireless MAN – Aarkstore Enterprise

WiMAX, the Broadband Wireless MAN reports on the WiMAX industry and global market. Its 18-page, succinct Executive Summary addresses key WiMAX applications, standards, major WiMAX investors and their vested interests, WiMAX impact on evolving Wi-Fi, the appeal of the 700 MHz band auctioned by the FCC, WiMAX evolution, the WiMAX Forum and its mission, and a five-year WiMAX market forecast. Abundant tables and illustrations facilitate an at-a-glance, clear understanding of the subject under discussion.

WiMAX, the Broadband Wireless MAN defines and describes WiMAX, the exciting new broadband wireless access (BWA) technology for metropolitan area networks (MANs), with service now being deployed in the US by Sprint Nextel and Clearwire — who plan to build a nationwide WiMAX network — and by other carriers and service providers on a global basis. The study cites the importance and appeal of WiMAX as a subscriber-based, broadband wireless technology for fixed, portable, nomadic, and mobile applications with convergence for data, voice, and video (triple-play) applications.

For more information, please visit :
http://www.aarkstore.com/reports/WiMAX-The-Broadband-Wireless-MAN-1940.html

Best Practice in Green IT: Implementing Green IT in the enterprise and its cost benefits – Aarkstore Enterprise

Best Practice in Green IT Implementing Green IT in the enterprise and its cost benefits

As the credit crunch, and rising costs, squeeze the wallets of almost every business, the need to cut costs and improve efficiency is more important now than at any point in the last few decades. Together with uncertainty around the impact of human activities on the climate, these pressures are driving a move towards ‘green’ or ‘energy-efficient’ computing.

Best Practice in Green IT: Implementing Green IT in the enterprise and its cost benefits is a new report published by Business Insights that examines the impact that business and IT is having on the environment, and why this is becoming a board-level issue. It also provides a guide to how organisations can cut their energy consumption, and therefore carbon footprint and annual energy costs, throughout the organisation and over the lifecycle of IT equipment, from the desktop and office consumables to the data center and the recycling of electronic equipment.

Understand how legislative responsibilities of organisations regarding the environment and e-waste, provides a comprehensive guide to the growing trend of ‘Green IT’ with this new report…

Key findings from this report…

In the US only 10% of unwanted or obsolete PCs are currently recycled; 80% of the US’s 500m PCs are sent to Africa, China or India.
Total global energy demand is predicted to increase by 60% by 2030, with emerging economies, China and India together accounting for 45% of this increase.
Switching to ‘green’ energy-efficient PCs and turning PCs off at night would equate to annual savings of around £305,000 for a typical FTSE 200 company. Computers with ‘sleep’ mode use 60% to 70% less energy than PCs without, equating to $15-$40 savings in energy costs per PC per year.
Worldwide data centres waste 875m kWh of energy every year an equivalent to 436m kilograms of CO2. The number of servers in data centers is increasing annually by 18%. Virtualisation of servers in the data center can boost efficiency, dramatically cut power consumption, and result in significant cost savings.

This new report will enable you to…

Forecast annual cost savings available by correctly using power management features on PCs and estimates for the increase in world energy demand over the coming years.
Understand the impact that server virtualisation can have on cost savings, energy efficiency and the environment with recommendations for cutting energy consumption and reducing costs in the data center.
Access how environmental legislation impacts the use of IT in business organisations and why political, legislative, ethical and consumer pressures will mean that organisations that don’t take their environment responsibilities seriously will be at a disadvantage.
Create more effective foundations for ‘Green IT’ to be integral part of your company strategy by using this report’s analysis of the latest market trends and how simple, low-cost energy-saving policies can have a significant impact on the bottom line and boost your organisation’s brand image. 
 
For more information, kindly visit :
http://www.aarkstore.com/reports/Best-Practice-in-Green-IT-Implementing-Green-IT-in-the-enterprise-and-its-cost-benefits-13942.html

Worldwide Surgical Sealants, Glues and Wound Closure Market, 2007-2011 – Aarkstore Enterprise

This report details the complete range of sealants & glues technologies used in traumatic, surgical and other wound closure, from tapes, sutures and staples to hemostats, fibrin sealants/glues and medical adhesives. The report details current clinical and technology developments in this huge and rapidly growing worldwide market, with data on products in development and on the market; market size and forecast; competitor market shares; competitor profiles; and market opportunity.

This report is a market and technology assessment and forecast of products in wound closure. The report details the current and emerging products, technologies and markets involved in wound closure and sealing using sutures and staples, tapes, hemostats, fibrin and sealant products and medical adhesives. The report provides a worldwide current and annual forecast to 2011 of the markets for these technologies, with particular emphasis on the market impact of new technologies through the coming decade. The report provides specific forecasts and shares of the worldwide market by segment for the U.S., Europe (United Kingdom, German, France, Italy, BeNeLux), Latin America, Japan and Rest of World.

The report provides background data on the surgical, disease and traumatic wound patient populations targeted by current technologies and those under development, and the current clinical practices in the management of these patients, including the dynamics among the various clinical specialties or subspecialties vying for patient population and facilitating or limiting the growth of technologies.

The report establishes the current worldwide market size for major technology segments as a baseline for and projecting growth in the market over a ten-year forecast. The report also assesses and projects the composition of the market as technologies gain or lose relative market performance over this period.

For more information, kindly visit :
http://www.aarkstore.com/reports/Worldwide-Surgical-Sealants-Glues-and-Wound-Closure-Market-2007-2011-2068.html

Global Unified Communication Market in Healthcare Industry 2008-2012 – Aarkstore Enterprise

Unified Communication (UC) helps enterprises to achieve higher horizons in serving customers; thereby enabling them to deliver increased customer satisfaction. It has the potential to become a communication backbone of various industries. In the healthcare industry, wherein ever challenging environment & high quality patient care requirements are coupled with economic realities, Unified Communication can prove to be a marvel solution. Unified Communication in healthcare provides improvement in patient care, operational efficiency, compliance, and lowering cost. UC helps enterprises to achieve higher horizons in serving customers; thereby enabling them to deliver increased customer satisfaction.

The TechNavio Insights report forecasts the size of the Global Unified Communication Market in Healthcare Industry over the period 2008-2012. It segments the market into various geographic regions (representing the market size for each of these regions). Further, it discusses the key market trends, drivers and challenges of the Global Unified Communication Market in Healthcare Industry and profiles some of the key vendors of this industry.

TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the ‘Technology Navigators’. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

For more information, kindly visit :
http://www.aarkstore.com/reports/Global-Unified-Communication-Market-in-Healthcare-Industry-2008-2012-19508.html

Global Service Delivery Platform (SDP) Market in the Communications Industry 2008-2012 – Aarkstore Enterprise

A Service Delivery Platform (SDP) is an IT-environment, which provides the necessary components (hardware & software) that allow the creation, delivery and management of new digital services through a horizontal service network in a telecommunication environment. Today, Telecom companies are facing challenges such as increased competition from Internet companies, decline in voice and data revenues, and slow growth in the average revenue per user. Further, with the shift towards convergence, constantly changing market forces of supply & demand, and the increasing need to offer flexibility and security as key differentiators; service providers and operators are realizing the need to align service delivery models with these developments. Service providers and operators are beginning to revamp delivery models to maximize their potential revenue from existing and new convergent offerings. Telecom companies are also realizing that it is imperative to build a platform that enables faster creation, and delivery and management of future services by third-party application developers or by the service providers themselves.

The report by TechNavio Insights forecasts the size of the Global Service Delivery Platform (SDP) Market in the Communications Industry over the period 2008-2012. It provides the telecom SDP market spending by sub-segments and by telecommunication service type. The report also segments the market into various geographic regions. Further, it discusses the key market trends and drivers of the Global Service Delivery Platform (SDP) Market in the Communications Industry.

TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the ‘Technology Navigators’. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

For more information, kindly visit :
http://www.aarkstore.com/reports/Global-Service-Delivery-Platform-SDP-Market-in-the-Communications-Industry-2008-2012-19505.html

Global Security Software Market in Retail Industry 2008-2012 – Aarkstore Enterprise

Security software helps organizations achieve higher scalability in terms of data management and data operations. It’s features such as easy & protected access to content and ease of sharing content help organizations scale up their revenue. At present, organizations all over the world are undergoing a consolidation phase. This has led to the creation of huge data centers, which are managing complex information for enterprises. This data is termed as ‘knowledge’, and its security is of paramount issue for enterprises. According to a study, year 2008 witnessed a significant increase in security attacks by cybercriminals, whereas breaches through malwares and Trojans have increased by multi folds. Also, it has been found that a majority of the security breaches in 2008 was through internal resources.

Security issues are more prevalent in the retail industry wherein databases grow on a daily basis. Thus, security software that are protecting accessibility, integrity, and data transfer in organizations, are becoming a popular choice for such enterprises. Their easy to operate features, requirement specific solutions, and reliability have turned them as essential requirement for enterprises.

The report by TechNavio Insights forecasts the size of the Global Security Software Market in Retail Industry over the period 2008-2012. It segments the market into various geographic regions (representing the market size for each of these regions). Further, it discusses the key market trends, drivers and challenges of the Global Security Software Market in the Retail Industry, and profiles some of the key vendors of this Industry.

TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the ‘Technology Navigators’. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

For more information, kindly visit :
http://www.aarkstore.com/reports/Global-Security-Software-Market-in-Retail-Industry-2008-2012-19489.html

Global Managed Security Services Market in Telecom Industry 2008-2012 – Aarkstore Enterprise

The Telecom industry is increasingly deploying security solutions as they are facing regulatory pressure to meet compliance norms and security policies. Further, Telecom companies are looking forward to cut costs and increase focus on core business. MSS enables these companies to manage and monitor security infrastructure so that infrastructure is available to improve the productivity. With the increase in spending on Managed Services by the telecom industry, Managed Security services (MSS) have become the fastest growing service area in this sector. Moreover, security breaches, leading to financial losses, are also the contributing factor in the adoption of Managed Security services (MSS). Telecom service providers are looking forward to establish themselves in the MSS marketplace, which is opening a new area of opportunity for them.

The report forecasts the size of the Global Managed Security Services Market in Telecom Industry over the period 2008-2012. It segments the market by technologies and into various geographic regions. Further, it discusses the key market trends, drivers, benefits and challenges of the Global Managed Security Services Market in the Telecom Industry and profiles some of the key vendors of this Industry.

TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the ‘Technology Navigators’. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

For more information, kindly visit :
http://www.aarkstore.com/reports/Global-Managed-Security-Services-Market-in-Telecom-Industry-2008-2012-19495.html

Emerging Markets and Premiumisation to Drive Global Spirits Market – Aarkstore Enterprise

The global spirits industry has proved to be recession-resistant with slowing economies not having any major impact on the overall growth of the industry. However, there has been some shift in the business and consumption trends. 
 
For example, the ongoing economic slump has led to a shift from on-premise to off-premise consumption as off-premise consumption has proved more economical. Likewise, the aging population, particularly in the United States, has created above-average demand growth for spirits and wine. 
 
 Globally, the spirits industry is growing on the back of two importance factors. First, the emerging markets of Brazil, Russia, India and China (BRIC) witnessing strong ongoing momentum in spirits and wine consumption as a result of rise in discretionary spending of consumers. Secondly, the western markets, notably United States although slow is still well oriented.
 
 Apart from the favorable demographics i.e. aging population, the shift in the consumption of alcoholic beverage – from beer to spirits and wine – is helping the growth of the spirits industry. Within the spirits business, the trend towards premium products has further helped the industry in value terms. Spirit markets have been premiumizing across the regions as premium consumers have more and more access to more sophisticated products and are aggressively willing to pay premium for higher quality brands.
 2007 proved to be a remarkable year for the global distilled spirits market with strong growth in emerging countries and moderate progress in Western markets within a worldwide economic context of lower growth. In the year 2008 and beyond, despite of a difficult economic environment, emerging economies have witnessed a strong growth with significant moderate growth in other markets that will help the overall industry growth.
 
 The report titled “Emerging Markets and Premiumisation to Drive Global Spirits Market” is an analysis of the major global economies that are witnessing growth and shift in consumption trends. Major trends in the various economies have been highlighted to give a better understanding of the functioning of the spirits industry in those countries/regions. Further, the competitive landscape in which major spirits companies like Diageo, Pernod Ricard, United Spirits and Brown-Forman operates has been analyzed.

For more information, kindly visit :
http://www.aarkstore.com/reports/Emerging-Markets-and-Premiumisation-to-Drive-Global-Spirits-Market-2319.html

Wireless Middle Mile Infrastructure Backhaul Solutions – Aarkstore Enterprise

It is imperative that WiMAX service providers build and maintain their own “middle mile” infrastructure backhaul networks. This is especially true of rural areas where the incumbent telephone company has the only “middle mile” connection to the outside world. Any service provider that might pose a competitive threat to the incumbent would be wise to avoid relying on that incumbent competitor for their vital connection to an IP backbone.

In addition, any service provider vying for federal grants or loans to build new “last mile” broadband access would be wise to demonstrate to federal officials that they have constructed an independent middle mile that provides a “diverse path” or a redundant connection to the Internet for the communities to be served.

Key Findings:

Building a Last Mile broadband network without a diverse and robust Middle Mile to support it will be a waste of grant dollars. Wireless backhaul solutions such as licensed microwave and gigabit Ethernet solutions provide very cost effective alternatives to expensive fiber optic cabling (and trenching).

Wireless backhaul solutions are just as reliable as fiber optic cable

Wireless backhaul networks can be planned in a matter of days as opposed to years for fiber optic cabling

Wireless Middle Mile infrastructure may be an important priority for the BTOP

Audience:

Public sector IT directors

Incumbent telecom operators

WiMAX solution providers

Vendors for WiMAX and/or the enterprise industries

Enterprise personnel responsible for computing and communications

Investors in the WiMAX space and/or enterprise automation
 
For more information, kindly visit :
http://www.aarkstore.com/reports/Wireless-Middle-Mile-Infrastructure-Backhaul-Solutions-13895.html