UK Consumer Insights 2009: Comet – Electricals – Aarkstore Enterprise

UK Consumer Insights 2008 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.
 
 
Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Comet share of shoppers 7
- Comet share of shoppers by demographics 8
- Comet share of shoppers by television region 9
- Comet share of shoppers by household characteristics 10
- Comet share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Comet conversion of visitors to main users 13
- Comet conversion of visitors to main users by demographics and region 14
- Comet conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Comet non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Comet profile of shoppers by demographics 19
- Comet profile of shoppers by television region 20
- Comet profile of shoppers by household characteristics 21
- Comet profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Comet loyalty of main users 24
- Comet loyalty of main users by demographics and region 25
- Comet loyalty of main users by household characteristics 26
- Comet basic drivers of loyalty and disloyalty 27
- Comet detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in electricals 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

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Active Optical Cables Market Report 2009 – Aarkstore Enterprise

Active Optical Cables Market Report 2009″ examines several focus segments generating significant business growth over the next five years. Fifteen separate market segment forecasts, covering four platform types, four bus standards, and five platform categories over a five-year forward time-interval, were analyzed as part of the overall Active Optical Cable (AOC) Market Analysis 2009.

Overall cumulative cable revenue is expected to exceed $8.5 billion (US) from 2009 through 2013 just for the application segments included in this report. Single-year revenue is expected to grow from the present-year level of <$100 million to over $1.1 billion in 2010, then up to over $2.6 billion by 2013. As additional application segments are included in the overall Market Analysis, the total revenue numbers should be expected to increase substantially over these conservative figures.

Total AOC cable count identified in this report should exceed 2 million units in 2009, and grow to over 75 million units by 2013. As in the revenue analysis above, we expect these AOC figures to expand as more application segments are studied, and as better attach rate forecasts become available. Growth in the overall AOC forecast should generate better supplier cost efficiency at both the AOC OEM cable providers as well as with their underlying material supplier communities.

Certain market forces influence changes in AOC attach rates used in this analysis. Several AOC users reported shifting away from copper cables towards AOC alternatives, even when the copper cables were technically cheaper for their shorter cable length application usage. One notable case was IBM’s Roadrunner supercomputer, which reportedly switched entirely to AOC, reporting 55 miles of cables in their first installation. Initial expectations were to use AOC models only for cables 5-10 meters or longer. As more and more customers experience this “Waterfall Effect,” significant increases in the overall AOC attach rate should occur, potentially 2-3x over the volumes included in this report.

Annual fiber shipments for active optical cables is expected to grow from ~13 million meters in 2009 to almost 434 million meters by 2013. Five-year cumulative shipments should total 1040 million meters. Certain OEMs use different designs for cables under 20 meters versus those in the 20-100 meter range. OEMs that target common optoelectronics designs capable of supporting broader cable length ranges will benefit from lower overall product costs as well as increased market response flexibility to changes in customer cable length preferences over time.

The average cable length covered by this study ranges from 1 to 100 meters. Volume is limited at the low end (<5 meters) by cost-efficient copper cable equivalents. At the 100-meter and longer range, more-effective passive optical designs take precedence with the customer base. In some application segments (such as mainframes), we expect to see an appreciable volume growth in the <5-meter cable length range, especially as supercomputers move towards quad-data-rate (40Gbps) fabrics. We anticipate a similar optical cable preference improvement in consumer applications as their preferred bus speeds begin to advance beyond 10Gbps .

As expected, the bulk of the AOC business is centered on models in the 10-20-Gigabits-per-second (Gbps) range. For cables carrying digital data below 5Gbps, including those <5 meters in length, copper can still provide suitable cost-effective technical solutions. For cables carrying data greater than 40Gbps, AOC usage can be expected to dominate copper cable share. While the number of 40Gbps ports today is relatively small compared to other speed groups, there is substantially growth in this segment, with its higher average attach rates making it a very attractive segment for AOC providers and their core materials providers.

AOC cable OEMs, as well as their underlying material suppliers (i.e., fiber-optic cable, VCSELs, optical detector/PIN diodes, and connectors), should benefit substantially from this growth, especially those with earlier market entry points.
 

Report Features :

Several key high-volume applications segments were chosen for this report. Emphasis was given to ones with products using digital electronics interfaces running either at or above 5Gbps, as well as those demanding extended cable lengths beyond 2-5 meters at these speeds. It is already well understood that copper-based cables are experiencing significant challenges in this performance range, thus offering significant copper displacement sales opportunity for AOC providers.

 For more information, please visit :
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The Future of Software Delivery: The opportunities and challenges of emerging software delivery models – Aarkstore Enterprise

The Future of Software Delivery

The opportunities and challenges of emerging software delivery models

Report Overview

The way companies perceive and purchase their software is starting to change. Organizations no longer have to buy an on-premise application and host it on site, they can have it delivered on-demand, as a service or hosted by the software provider or a third party. But while these new models offer more choice in how they pay, receive and use applications, the proliferation of terms has led to some confusion amongst organizations about what they are and what they constitute. ‘The Future of Software Delivery: The opportunities and challenges of emerging software delivery models’ is a new report published by Business Insights that examines the market conditions that led to the emergence of these new models and the benefits they offer over traditional delivery types. This report also examines future market opportunities for software delivery models and how they may be extended to hardware platforms in the future.

Key Findings

The size of the on-demand CRM market will increase rapidly through 2009 to reach 27% of total market size as the CAGR for on-demand far exceeds that for the total CRM market.

There are signs that enterprises with revenue of more than $1bn are also adopting more SaaS (Software as a Service) applications. Originally some industry commentators predicted SaaS would not expand beyond SMBs into larger organizations.

A study by Triple Tree and the Software and Information Industry Association (SIIA) found that on-demand deployments were 50% to 90% faster, with a total cost of ownership five to ten times less than installed software.

The growth rates for on-demand CRM and ERP application markets are significantly higher than for the premise-based market. This is an indicator of the high levels of growth potential in the market.

Use this report to…

• Identify and target future growth areas of on-demand CRM using this report’s analysis of new market opportunities by sizeband, vertical and region, as well as market forecasts for key sectors.

• Understand the key issues in the software delivery market including vendor ecosystem, competitor offering and on-demand vs on-premise deployments.

• Enhance your sales and marketing strategies with this report’s comparison of different vendor strategies and recommendations on improving your go-to-market strategy. • Assess emerging software delivery models with this report’s cost analysis of implementing software via different models.

Explore issues including…

On-demand is often used interchangeably with SaaS, but it’s also a bigger concept in its own right, referring to a new way for organizations to respond faster to customer demand, build new partnerships or react to market changes.

Vendor ecosystem. At the moment there is no single vendor leading the market for SaaS delivered solutions. Jostling for dominance in this market are traditional applications vendors, infrastructure vendors, pure play SaaS vendors and services providers.

SaaS in the enterprise. SaaS looks set to continue pervading the enterprise, whether through those application areas that suit Internet-based delivery, such as web conferencing and collaboration tools, to those that were previously considered as necessary to be kept behind the firewall: helpdesk, back-up software, word processing, spreadsheets, slideshows, content management and even supply chain management software.

Discover

• What’s the difference between SaaS and traditional on-site implementations?

• Will any of these alternative software models become the primary way that organisations buy software?

• How is today’s hosting model different to the ill-fated ASP model of the 1990s?

• Where does hosting fit in and how does it differ?

• What are the limitations of these software delivery models?

• Who are the leading vendors in this space? And is there a market leader yet?

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The Future of Electrical Energy Storage: The economics and potential of new technologies – Aarkstore Enterprise

Electrical energy storage (apart from pumped storage hydropower) is still a peripheral part of the power generation infrastructure. However, the advancing use of renewable energy, particularly wind power, will change the perception of storage and lead to significant increase of its use. At the same time, developments over the last ten to twenty years have brought a range of new storage technologies to the brink of commercialization. However, commercial projects are in short supply.

The Future of Electrical Energy Storage is a new management report analyses the future of electrical energy storage and how the advancing use of renewable energy, particularly wind power, will change the perception of storage and lead to significant increase it its use.

Understand the key drivers and resistors of electrical energy storage and its impact on the landscape with the help of this new report…

Some key findings from this report

• There is just 90GW of electricity storage capacity in operation – around 3% of global capacity, which is much lower than in other energy industries.

• As an emerging group of technologies, estimates on the cost of electrical energy storage vary widely, on average by more than 100% and typically much higher in battery technologies.

• Capacitors are the most efficient of the existing electrical energy storage technologies with a round trip efficiency of >95%, while hydrogen storage is, by a large margin, the least efficient technology.

• The US and Japan are the global leaders in large scale pumped storage hydropower plants with 9 and 12 plants respectively, compared to just 1 each in the UK, France and Australia.

• Based on an analysis of fixed and variable costs, batteries are currently the most expensive technologies – a key limiting factor compared to more mature alternatives such as pumped storage hydropower.

This new report will enable you to

• Identify the leading technologies for electrical energy storage, their development status and application with this report’s in-depth analysis of the 7 leading electrical energy technologies (Pumped-storage hydropower, compressed air energy storage, batteries, flywheels, hydrogen storage, capacitors and superconducting magnetic energy storage), their development and future application.

• Compare the cost of different electrical energy storage technologies in terms of capital, fixed and variable costs from data found in this report.

• Understand the economics of electrical energy storage and the key factors that will drive economic competitiveness of each technology.

• Assess the future potential for energy storage and the role of growing renewable energy capacity as a market driver.

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Negotiating the Emerging Biosimilars Landscape: Key Developments in the Regulatory Environment

As regulatory obstacles to biosimilars development have become increasingly resolved, a growing number of opportunities have been created for generics companies in the biopharmaceutical market, which according to IMS data was valued at $85.9 billion in 2007. Conservative projections estimate that sales of biopharmaceutical products will exceed $135 billion by 2011. With some of the earliest biopharmaceuticals having already lost patent protection, the originators of biopharmaceutical products are facing intense competition from generics developers. In response, originators are resorting to a range of defensive tactics, including the reformulation of existing products to improve efficacy, the implementation of more efficient delivery systems and the pursuit of high-level intellectual property (IP) battles.

‘Negotiating the Emerging Biosimilars Landscape’ is a new report published by Business Insights that examines the structure of the biopharmaceutical industry and the strategic approaches taken to alleviate the threat posed by the biosimilar market. The key factors affecting market access within the biosimilars market are assessed and the latest issues surrounding bioequivalence are examined. This report also provides a comprehensive review of the current legislative and regulatory positions of key geographic regions in addition to evaluating their anticipated future legislative changes and outcomes.

Key Findings

European Union guidelines have been prepared which authorise the use of specific therapeutic biopharmaceutical medicines as biosimilars. However, despite the range of current European guidelines produced by the EMEA, many European governments have issued laws prohibiting the automatic substitution of original products.

No approval pathway for biosimilars (FOB) exists in the USA, and one is unlikely to exist before 2010. A complex range of Acts and Bills have failed to resolve a number of outstanding legal and regulatory issues.

India’s biopharmaceutical industry is projected to grow to almost $5 billion by the end of 2010, representing annual growth in excess of 30%. However, despite WTO membership and recent advances in compliance with international regulatory/intellectual property laws, there remains no formal regulatory framework for biosimilars in India or China.

Health Canada has not yet publicly announced a legal or regulatory framework for biosimilar approval, and no legal framework for biosimilars currently exists in Japan. New regulatory frameworks and biosimilar guidelines are currently under development in both countries.

Use this report to…

• Identify and respond to the challenges and threats posed by the emergence of the biosimilars industry with this report’s examination of key trends and strategic approaches used by the biopharmaceutical industry to protect market share and intellectual property.
• Examine details of expired patents or impending patent expiries for first-gen biopharmaceuticals derived from recombinant DNA such as interferons, human insulin and insulin analogs, monoclonal antibodies (Mab) growth hormone and epoietins.
• Evaluate the legislative and regulatory requirements for biosimilars across key geographic regions including Europe, the US, Japan, Australia, Canada as well as the strategically important emerging markets of China and India.
• Assess the factors affecting biosimilar market access with this report’s analysis of the drivers and restraints to biosimilar approval, use and uptake, in addition to an investigation of the problems associated with determining bioequivalence.

Explore issues including…

Impending patent expiries. The critical challenge facing the biopharmaceutical industry is the expiry or pending expiry of patents for first generation biopharmaceuticals derived from recombinant DNA such as interferons, growth hormone and epoietins.

Defensive strategies. As part of efforts to protect the market share of products with impending patent expiries, originator biopharmaceutical companies have begun to protect intellectual property and engage in strategic alliances, joint ventures and mergers between themselves and major pharma companies.

Geographical disparities in biosimilar legislation. Different geographic regions have varying legislative approaches to the regulation and/or approval of biosimilars. Such discrepancies often lead to misunderstandings and can result in complexity and complication during the approval process.

Discover…

• Which biopharmaceutical companies are at risk from product patent expires?
• What is the status of the analytical techniques used for determining bioequivalence?
• What tactics prove most effective for originator biopharmaceutical companies who wish to protect their market position?
• What effect the market entry of second generation biopharmaceuticals by originator companies have on the biosimilars market?
• What are the growth drivers and restraints of the biosimilars market?
• How are global healthcare costs influenced by biosimilar market entry prospects?
• What is the current legislative and regulatory status of biosimilars in Europe and the US?
• How will China and India influence the biopharmaceutical and biosimilars market in the future?

For more information, kindly visit :
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Wireless Middle Mile Infrastructure Backhaul Solutions – Aarkstore Enterprise

It is imperative that WiMAX service providers build and maintain their own “middle mile” infrastructure backhaul networks. This is especially true of rural areas where the incumbent telephone company has the only “middle mile” connection to the outside world. Any service provider that might pose a competitive threat to the incumbent would be wise to avoid relying on that incumbent competitor for their vital connection to an IP backbone.

In addition, any service provider vying for federal grants or loans to build new “last mile” broadband access would be wise to demonstrate to federal officials that they have constructed an independent middle mile that provides a “diverse path” or a redundant connection to the Internet for the communities to be served.

Key Findings:

Building a Last Mile broadband network without a diverse and robust Middle Mile to support it will be a waste of grant dollars. Wireless backhaul solutions such as licensed microwave and gigabit Ethernet solutions provide very cost effective alternatives to expensive fiber optic cabling (and trenching).

Wireless backhaul solutions are just as reliable as fiber optic cable

Wireless backhaul networks can be planned in a matter of days as opposed to years for fiber optic cabling

Wireless Middle Mile infrastructure may be an important priority for the BTOP

Audience:

Public sector IT directors

Incumbent telecom operators

WiMAX solution providers

Vendors for WiMAX and/or the enterprise industries

Enterprise personnel responsible for computing and communications

Investors in the WiMAX space and/or enterprise automation
 
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Mobile Marketing & Advertising 2009: Challenges and Opportunities – Aarkstore Enterprise

When compared to other forms of advertising (print, Internet, TV, radio, direct mail), mobile is likely growing at a much faster rate because it is considered more cost effective, personalized, and results-driven. Mobile Marketing & Advertising 2009: Challenges and Opportunities examines the current mobile marketing and advertising market, evaluating methods companies are using to effectively leverage it as a platform to enhance brand awareness and increase sales effectiveness. The report examines the leading suppliers to the mobile marketing industry and analyzes how their products are impacting the way consumers opt-in to cell phone-delivered marketing messages and increasingly use their phones to search for, and even purchase, products and service.

This report provides forecasts and analysis on the global perspective of mobile advertising and marketing, which includes product placement in games, sponsored video, premium content and branded applications. It also provides a forecast for each different mobile type and opportunity. It not only profiles suppliers but also shows how they compare on technological prowess and customer awareness/satisfaction. Finally, the report shows strategies for the largest revenue opportunities.

The report includes:

Up-to-date consumer survey data by region

Forecast through 2014 including forecast by global region

Forecast by mobile marketing type (SMS, video, search, etc)

Case study examples of mobile marketing and advertising in practice

Exclusive supplier landscape map by technological prowess and customer awareness/satisfaction
Key Findings:

Given the exponential adoption of mobile as a communications and promotion platform, fully expects that global spending on mobile advertising and marketing initiatives will reach nearly $29 billion in 2009, a 59% increase from 2008

The greatest opportunity for marketing campaign development is likely the mobile video and downloadable applications sector, which we expect will surpass the $1 billion mark in the U.S. in 2009

Finds that premium content for mobile devices, including streaming video and downloadable applications, is growing at the fastest rate of all mobile marketing types. Not to be ignored, however, is the rising trend of consumers to use their mobile devices for accessing social networks, such as Facebook and MySpace.

Estimates the world market for mobile marketing and advertising revenues will reach nearly $50 billion by 2014, up from about $29 billion today, growing at a five-year CAGR rate of nearly 12%. Europe and North America will grow at the fastest rates, about 16% through the period, to reach $16.3 billion and $12.4 billion, respectively.

We expect 2009 to be a decisive year for mobile marketing spending as marketers worldwide move from disillusionment over their expected return from this platform to the realization that they can indeed enhance consumer brand equity via the targeted precision and customized experience that mobile affords over other media placements
Audience:

Marketing and Advertising Agencies, and Corporate Marketing Departments. Chief Marketing and Advertising Executives are determining how best to allocate their budgets for 2010 and mobile is certainly on their radar.

Mobile advertising networks. The suppliers enable different types of mobile ads to be broadcast over mobile networks, in videos, and in other mobile premium content.

Mobile search and content aggregators. Many are chasing Google but the smaller vendors offer localized search capabilities.

Cellular phone providers. They carry the millions of text messages, some of them sponsored, and are looking at ways to leverage mobile marketing campaign data for their own use.

Mobile platform developers. These suppliers create videos, games, downloadable applications for mobile that they in turn use to recruit sponsorship opportunities.

Traditional media outlets. Broadcast television stations and Internet properties are leveraging mobile to stream newscasts and other premium content.

Smartphone and PDA manufacturers. They provide the hardware that enable next-generation mobile content possible.
For more information, kindly visit :
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UK Consumer Satisfaction Index 2009: Sector Summary – Aarkstore Enterprise

In an intensely competitive retail market, keeping customers satisfied has never been more important. Retailers need to understand how they satisfy their shoppers in order to enhance their appeal and increase customer loyalty. Moreover, an insight into what drives customer satisfaction at competitors is essential to win customers from them.
 
 Scope
 
 Measures and ranks customer satisfaction for all significant retailers in the sector over six years (2004-2009).
 Includes ratings for eight performance metrics: price, range, quality, service, convenience, ambience, layout and facilities.
 Covers eight retailer sectors: clothing, DIY, electricals, food & grocery, footwear, homewares, music & video and personal care.
 
 Highlights
 
 John Lewis has retained the top spot in the 2009 Consumer Satisfaction Index. Despite its overall satisfaction score falling one point short of its record high in 2008, John Lewis maintains its considerable lead over all other retailers. The department store achieved particularly high scores in service, quality and facilities.
 
 IKEA has gained an impressive three places on its 2008 position and is now ranked second. IKEA scores highly for facilities and layout, while performing strongly on product range. The retailer has benefited from the launch of its transactional website and is making improvements to its convenience credentials.
 
 Amazon is third and is the only pureplay specialist in the top ten. Amazon provides an easy to use, well designed and innovative website, with a range of user-friendly features and a high level of customer service and flexible delivery options – reflected in its high facilities and convenience scores.
 
 Reasons to Purchase
 
 Identify the preferences of your shoppers and how successful you are in delivering on them to help you retain your customers.
 Understand the weaknesses of your competitors’ customer proposition and exploit it to your advantage.
 Independently track how strategies and management policy are affecting or influencing customer satisfaction.

For more information, kindly visit :
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Relatede Reports:

 UK Consumer Satisfaction Index 2009; Personal Care
 UK Consumer Insights 2008: Boots – Personal Care
 UK Consumer Insights 2008: Superdrug – Personal Care
 UK Consumer Satisfaction Index 2009 Music & Video
 UK Consumer Satisfaction Index 2009: Homewares
 UK Consumer Satisfaction Index 2009: Food & Grocery
 UK Consumer Satisfaction Index 2009 Electricals
 UK Consumer Satisfaction Index 2009 – DIY
UK Consumer Satisfaction Index 2009; Personal Care

Retail Futures: UK Electricals Q2 2009 – Aarkstore Enterprise

Retail Futures is a unique forecasting tool providing dynamic, accurate forecasts of market demand and price pressures – with full explanation of assumptions made – every three months. Seven sectors forecasts are available (Clothing & Footwear, DIY & Gardening, Electricals, Furniture & Floorcoverings, Food & Grocery, Health & Beauty and Homewares) and a Sector Summary forecast.

Reasons to Purchase

This unique tool takes account of the latest retail events. It tracks short term changes in retail and quantifies their impact on category sales.
The reliable and accurate data exposes opportunities for growth and is a key operational planning tool to aid tactical and strategic decision-making.
It allows you to benchmark performance with confidence and set effective targets to help maximise performance.
 
For more information, kindly visit :
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Low power Next Generation Display Market – Aarkstore Enterprise

Nanophotonics is born out of the combination of three major sciences: photonics, nanotechnology, and optoelectronics. While photonics and optoelectronics have revolutionized the electronics and semiconductors market, nanotechnology has the greatest potential for further improvement, and hence has emerged as the most sought-after technology by big companies and research laboratories. In spite of it being in the nascent stage, nanophotonics is expected to make it to the mainstream market owing to its higher power efficiency, thermal resistivity, and operational life.

The nanophotonic component market is growing at a robust rate for the last few years and is expected to maintain a very high CAGR for the next few years. The market is expected to reach US$3.6 billion in 2014 at a CAGR of 100.7% from 2009 to 2014 and a similar growth pattern can be expected for the nanophotonics devices market as well. This market is expected to grow from a current market size of US$1.8 billion to US$58 billion in 2014.

Though most of the nanophotonic products are still under research, the available products such as nanophotonic LEDs, nanophotonic PV cells, nanophotonic OLEDs have been very successful in the market. Nanophotonic LEDs has the largest market share of US$106 million in 2009. However, considering the pace of progress in various other segments like near-field-optics, optical amplifiers, optical switches and holographic memory, it can be safely ascertained that holographic memory and optical switches are expected to have the highest growth rate in the next five years. Nanophotonic LEDs will still continue to be largest segment albeit with a slow growth rate.

In the nanophotonic LED market, the high beam LED has the highest market share followed by UV LED. In the fastest growing market of optical amplifiers, it is the optical fiber amplifier that commands the highest CAGR in the period 2009 to 2014 followed by semiconductor amplifiers. HDSS is also expected to grow with a CAGR comparable to that of optical amplifiers. OLED is estimated to be the slowest growing market. Lowering production costs and improving operational efficiencies would ensure opening of new opportunities for the nanophotonics market.

The market is very concentrated with only the market leaders like Osram, IBM, Samsung SDI, JDSU, etc doing extensive research in nanophotonics but as most of the application areas are related to electronics, this market is expected to attract a large number of players that would in turn increase the degree of competition.

Growth of Nanophotonic Products from 2009 – 2014

The graph indicates the forecasted growth rate of nanophotonics products from the year 2009 to 2014. The optical amplifiers are expected to grow at the maximum growth rate followed by the HDSS devices. The growth in the nanophotonics market is primarily due to the increasing demand from the Asian countries.

The key players in the nanophotonics component market are working at developing new products by forging strategic alliances with renowned universities, research laboratories and nanomaterial companies. These developments are focused on improving the operational parameters for the nanophotonic devices and grab the early mover’s advantages in the market.

Our patent analysis indicates that the U.S. has filed the highest number of patent applications in nanophotonics since 2006 followed by Europe. In the products category, nanophotonic LED accounts for the highest number of patents followed by nanostructures while OLED accounts for the lowest number.
 

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What are market estimates and forecasts; which markets are doing well and which are not?
Where are the gaps and opportunities; what is driving the market?
Which are the key playing fields? Which are the winning edge imperatives?
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