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Global Escalators & Elevators Market Report: 2009 Edition

The elevators and escalators industry, or the E+E industry as is sometimes referred to, is globally dominated by the elevators. Elevators and escalators include new equipments and services. This industry is directly related to the construction industry. The trends and the movements of the construction industry impact the elevator and escalator market directly. Demand and order intake for new elevators tracks GDP growth and developments in construction activity with about a one-year lag. The installed elevators and new installations are clearly divided among regions, between Western and emerging economies. The concentration of the installed elevators is more in the Western economies, with about 50% of the elevators installed in Europe. The emerging economies in Asia, and particularly China, have taken a clear lead in new installations. This distinction between developed and emerging economies also becomes much more evident when we talk about the revenue mix of global OEMs. While the OEMs revenues mix within the Western economies is skewed sharply towards services and modernization, the emerging economies are generating revenues primarily from installation of new elevators and escalators. Globally the E+E market is dominated by the 4 global Western OEMs, Otis, Schindler, Thyssenkrupp and Kone. After these companies the Asian OEMs, Mitsubishi, Hitachi, Toshiba and Fujitech, come into the picture. The current report analyzes the elevator and escalator market on a global scale. The size of key regional markets, like Europe, US, China, Korea and Middle East, are also being provided with a detailed analysis of the European market. The report also throws light upon the safety legislations requiring modernization of lifts in Western countries. The key drivers and challenges of the industry are also discussed. Finally the top players of the industry are profiled, with a focus on their key strategies.

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