Protecting Visual Assets On The Internet – Turning Pictures into Profits

If you have images (a.k.a. visual assets) for sale, or use images to re p resent merchandise for sale or to p romote your brand or drive traffic to your pro d u c t s and services, then using the Internet as your storef ront or display window is inevitable. Never has t h e re been a marriage made in heaven like the Web and image-driven e-commerce. It has never before been possible, for example, for the big stock photo houses to reach beyond a limited audience of graphics professionals because the cost of producing and distributing those high-class pictu re catalogs, even once a year, is prohibitive . And the audience is even more limited for small shops and individual artists who can’t aff o rd to produce and distribute anything like those expensive catalogs. They’ve never been able to reach beyond the few hundred people who review their portfolios.

Table of Contents : PART 1: Introduction 1.1 About the Author  1.2 Introduction  1.3 Copyright   PART 2: The Security Infrastructure  2.1 Overview  2.2 Solutions / Vendors 2.3 Observations  PART 3: Protecting Intellectual Property 3.1 Analog Video Copy Protection   Overview Solutions/Vendors Observations 3.2 Digital Video Copy Protection   Overview Solutions/Vendors Observations 3.3 CD-ROM Copy Protection  Overview Solutions/Vendors Observations 3.4 Digital Document Copy Protection  Overview Solutions/Vendors Observations 3.5 Digital Audio Copy Protection Overview Solutions/Vendors Observations PART 4: Protecting Visual Assets  4.1 Low Quality  Overview Solutions/Vendors 4.2 Notification Overview Solutions/Vendors 4.3 Captioning Overview Solutions/Vendors 4.4 Scarring Overview Solutions/Vendors Observations 4.5 Java Applets  Overview Solutions/Vendors 4.6 Fingerprinting  Overview Solutions/Vendors 4.7 And now for something completely different Solutions/Vendors PART 5: Encryption  5.1 Overview  5.2 Solutions / Vendors 5.2.3 Clever Content (Alchemedia) Background Products/Services Conversation with Alchemedia 5.2.2 Clever Content Customer — Aerial Images Background Conversation with Aerial Images 5.2.3 Vyoufirst (Vyou.com) Background Products/Services Conversation with Vyou.com 5.3 Observations  PART 6: Watermarking  6.1 Overview 6.2 Solutions / Vendors 6.2.1 Other Vendors 6.2.2 Signum Technologies, Ltd. Background Products/Services 6.2.3 Digimarc Background Products/Services Conversation with Digimarc 6.2.4 Digimarc Customer — Corbis Background Conversation with Corbis 6.3 Observations PART 7: Outlook PART 8: Appendix  8.1 List of Vendors & Contacts   Table of Illustrations 11: example of low quality 12: example of notification 13: example of scarring, captioning, & watermarking  14: example of captioning  15: example of scarring  16: a Thing   17: Alchemedia home page 18: Clever Content dialog  19: attempted screen shot of Alchemedia home page 10: TerraServer home page  11: unprotected USGS image  12: protected SPIN-2 image 13: Vyou.com home page  14: original digital photo . 15: enhanced watermark “noise”  16: watermarked photo 17: Sigum Technologies logos 18: full-frame BBC Wild image (no watermark)  19: zoomed BBC Wild image (with watermark) 20: Signum registry entry for BBC Wild image 21: Digimarc home page  22: Corbis Web page 23: ReadMarc dialog for Corbis image 24: Digimarc registry entry for Corbis  25: enhanced watermark 26: encrypted image

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